The usual culprit for clone songs are advertising companies. Not wanting to pay the original artist, but still use their funky tune, they usually resort to making something so similar to the original, you’d think it was the same song with a few notes out of place. It happened to Eminem, Sigur Rós, REM and now it seems The XX are the latest victim. Compare the following songs:

The song “Intro” by the XX, released in August 2009:

And this Hugo Boss commercial released in April 2014:

Obviously, the XX’s record company is not pleased about this.