Pendulum has done something original, they’ve made a 360 music video where you can look around while the video rolls:

You can see the whole video here.

While I do like the idea, I think they could’ve done something more elaborate with it. Right now, it’s just a video where you tag along with a few characters. When you look around, there’s nothing more to see than the surroundings. It would’ve been more interesting if you actually had to play the video multiple times to look at every angle and see different stories unfold. Still, it is a first and as such it’s certainly generated the attention they hoped for.